Amazon is a great marketplace to sell your products. With over 310 million active users, Amazon provides an awesome opportunity for you to reach the right buyers for your products.
If you are looking towards making good sales and profits on Amazon, you must do keyword research properly. Without the right Amazon Keyword research, your product listing optimization will not accomplish. So, It’s worth spending time discovering a collection of right keywords that will help increase your product’s visibility and boost Amazon SEO.
In this article, we have covered a detailed guide on 8 Ultimate Amazon Keyword Tips to Boost Ranking and Sales in 2022 Easily.
8 Best Amazon Keyword Tips to Boost Ranking 2022
The right keyword has great importance while selling on Amazon. A product listing rich in keywords has a higher chance of appearing in search results for multiple queries, increasing traffic and sales opportunity. First, a brand needs to identify what these keywords are.
To reach an interested audience, you must select the right keywords to appear in Amazon’s relevant search results. Before finalizing your keywords, you must keep the following Amazon Keyword Tip in your mind.
The keywords for your Amazon product should have high search volume, less competition, and good relevance to your product.
Here you can check 8 Ultimate Amazon Keyword Tips to boost Ranking and Sales in 2022 Easily.
Prioritize Your Focus specifically on the Amazon audience
The first thing you need to do before searching keywords for your Amazon products is to develop clarity about your audience. It is one of the best Amazon Keyword Tips you must follow. Don’t try to create an all-in-one” search engine optimization (SEO) plan for Google and Amazon.
You should know that different search engines have different requirements for ranking. Mixing strategies for both search engines will not work. Both platforms have different tactics to implement SEO. Hence, The tactics you use for Google won’t necessarily work for Amazon.
Another thing is the behavior of the audience. The audience behaves differently on both platforms. So, your focus must solely be on Amazon’s target audience and Amazon search terms optimization.
For example, when users search on Google, they may look for information about a product, service, or general knowledge. But, Amazon searchers are based on specific products that users have interested in purchasing.
So, you must focus on how your Amazon audience conducts searches and their behavior. What their interest is in similar products like yours.
Create a list of generic keywords, like “smartphone” or “laptop,” and think about how your audience would expand on them when searching. Maybe they search for an “8gb Ram Smartphone” or an “i5 16gb Ram Laptop.”
It will give you clarity about your audience would search for your products. So, you can easily generate right keywords for your products. You have to find relevant keywords and optimize your product listing using them. It will improve your Amazon Keyword relevancy and ultimately rank and Sales.
Use the Right Amazon keyword Research tools
Always use Amazon-specific keyword tools to find keywords for your Amazon product listing.
As we already discussed, the searching behavior of Amazon users is different from that of Google users. So, the Keywords that work on Google may not work the same on Amazon. Amazon’s Search intent is much different from Google’s.
To find the best Amazon keywords for your campaign, use the Right Amazon keyword Research tools. You can easily generate lists of keywords that will perform well on Amazon with this tool.
You should know that there are a few options for dedicated Amazon keyword research tools like Sonar and Keyword Tool. Both Amazon keyword tools generate Amazon-specific keywords and their search volume.
Amazon-specific keyword tools will help you find relevant keywords that will work for your Amazon listing. It’s a great way to find better keywords that reach more audiences and generate sales.
You can also use the Amazon search bar to see other available keywords. You will see other people’s search keywords by typing in your base keyword, such as “organic tea” or “coffee,” and other people’s search keywords. You can create a list to use in your product listing.
Only use relevant keywords
Using relevant keywords for Amazon plays a great role in your Amazon search term optimization. It is one of the essential Amazon Keyword Tips while optimizing product listing.
If you are selling your products on Amazon, your goal is to earn conversions. You can attract your target traffic towards your product by using the best keywords. You must use relevant keywords for your product listing.
Avoid wrong SEO practices like using irrelevant keywords with high search volume to reach more people.
By doing so, you will not generate the proper sales. The problem is that the product is not relevant to the keyword.
Example: If you are searching for action cameras and saw a listing for a smartphone, you would wonder how that’s relevant, right?
It has nothing to do with the visitor’s search intent. Amazon’s algorithm is aware of this practice, too. So, you may get penalized for using keywords that aren’t relevant to your product. It hurts your ranking because you will be unable to earn many conversions if you appear in irrelevant search results.
So, you should only use keywords related to your product to generate the best results for your Amazon product listing. It will help you generate more relevant leads and earn conversions and rank.
Avoid subjective keywords
While selecting the right keywords for your Amazon listing, you may think it’s good to include some key phrases that indicate your product better than the rest. You may say it’s the “best mobile” or “the best of 2022.” You must avoid using these subjective keywords on Amazon.
These keywords are subjective because they are based on opinion. Using keywords like “awesome” or “fantastic” doesn’t apply to everyone who buys your product. Some people may purchase your product and think it’s just okay.
Anyone can say that their product is the best. In reality, people won’t be searching on Amazon for the “best comb.” They’re more likely to search for phrases like “comb for curly hair” or “wooden comb.”
Overall, you should mainly focus on keywords that describe your product well and avoid subjective keywords. Finally, your reviews will help you show people that your product is “amazing” and “a best-seller.”
Integrate keywords in your listings
After finalizing your keywords selected, it’s time to integrate them into your Product listing. It is the area where Google and Amazon differ.
Don’t try to use the mindset of integrating keywords for Google. You must remember that you only need to integrate Amazon keywords once into your listing.
Amazon only needs you to use your keywords once to rank in the search results. Put your most important keyword in the header. Your second and third most important keywords will go in your descriptions.
So, you must use proper keywords in the below sections while creating your Amazon Product listing:
- Product Title
- Product Description
- Product Features
- Backend Keywords
Avoid using the same keyword multiple times. Utilize the space for multiple relevant keywords and rank for it.
Use Backend Keywords In Amazon Product Listing
After completing Amazon Keyword research, you will have a bunch of keywords for your Amazon products. Don’t stuff all those keywords into your listing and make it unnatural. You can easily use them as Backend keywords or hidden keywords.
Backend keywords are keywords invisible to your audiences. They appear on the back end of your listing. You can utilize this space to put additional keywords for your listing. It is one of the pro Amazon Keyword Tips while optimizing product listing.
If you have multiple long lists of keywords, focus on the most important ones. You should know that you’re only allowed 250 bytes for your backend keywords. A-Z and 0-9 are one byte. So, unless you use any special characters worth more bytes, you have about 250 characters for your backend keywords.
Avoid repeating keywords that already appear on your listing. Your backend keywords are the golden opportunity to rank for other important keywords for Amazon.
Always Research Your Amazon Competitors
It’s always good practice to check out who ranks and competes for your target keyword on Amazon.
Analyze how competitors showcase their products and also check if there is a way for you to make your product stand out from theirs. It is one of the important Amazon Keyword Tips you must follow.
Price is the most important thing to check. Amazon uses your pricing to predict your conversion rate. They use this prediction to determine your products’ ranking.
So, if your product price is higher than your competitor’, Amazon will lower your product rank. Because it believes you won’t earn as many conversions. You don’t want your product to be Rs 700 and compete with similar products that are Rs 200.
People want to get the best deals while buying online. So, they will not be going to buy your product if they can find the same product at a lower price.
In addition, you must check your competitors’ listings properly. Check out their title, photo, and descriptions. So, you will have an idea about the listing and missing opportunities that can be implemented on your listing.
It can be something as simple as adding multiple photos. It could give you the edge over your competition and help your business earn more conversions.
Track Your Amazon keyword performance
After adding keywords to your Amazon listing, you must return to them to check the performance. It is one of essential Amazon Keyword Tips you need to follow.
You want your Amazon listing to reach as many buyers as possible. If certain keywords aren’t driving traffic to your listing, you can change your keywords to generate valuable leads.
You can easily check if keywords drive valuable visitors to your listing by monitoring your keyword performance. You can switch your keywords for new ones if they aren’t. It permits you to gain more traffic.
It is extremely important with your backend keywords. You can easily exchange keywords without harming your listing’s ranking for other keywords. Once your product listing page is set well in the rankings for your keywords, you’ll only need to change keywords on the backend.
Monitoring your keywords will help your listing appear in more relevant search results. You’ll drive better traffic to your listing and earn more conversions for your business.
Pro Amazon Keyword Tip: Let Smartplug Find Valuable Keywords Within a Second
Picking the right keywords for your Amazon product listing can cause better results. You’ll reach more valuable visitors that purchase your products.
SmartPlug is an AI-based Advanced Amazon SEO tool by SellerGeni to optimize your Product Listing in a single click within minutes. AI automates keyword research to find the right keywords for your listing.
If you’re looking for an Amazon expert that knows how to drive results, look no further than SmartPlug. SmartPlug will help you choose keywords that drive results for your product listings.
To reach interested buyers, you must use the right keywords in Amazon Product Listing to appear in relevant search results.
You can implement these 8 Ultimate Amazon Keyword Tips To Boost Ranking And Sales In 2022.