Amazon product reviews and ratings play a vital part in Amazon SEO. The better the product stands, the better its organic ranking. While numerous merchandisers understand why reviews are important, they frequently find it delicate to get honest feedback from their guests.
As we all know, reviews are critical to a product’s success on Amazon. Unfortunately, since Amazon removed incentivized reviews, getting reviews has been harder and harder.
Don’t worry. That’s why we’re revealing all the tricks that the pro merchandisers use to get quality product reviews on Amazon. They are the stylish and legal ways to get product reviews on Amazon easily.
What is Amazon Product Review?
Amazon Product reviews are the opinions or feedback of customers for a particular product. A product review helps other users get a clear idea of the product before purchasing it. Amazon product reviews can be a powerful source of social proof when selling on Amazon.
Customers can view product descriptions, images, and the buyer’s ratings and reviews. Customers trust reviews and are more likely to buy from an unknown brand. Amazon Product Reviews specifically rate the product’s ability to meet customer expectations.These include a star rating of one to five stars and a description of the customer’s experience.
These Amazon Product Reviews will be displayed on your product page. They are subject to Amazon’s Community Guidelines. Amazon Product Reviews can be found at the bottom of each detail page. The total number of product ratings and reviews is displayed at the top, just below the brand name.
You must note that Amazon’s Terms and Conditions prohibit the review of your product by family, friends, employees, or competitors. Amazon removes product reviews which violate Amazon’s community guidelines. Amazon recently allowed customers to rate products without writing reviews.
These have the same star rating as reviews (one to five), and they count toward your overall customer review totals. Still, they do not have any accompanying text.
What Is The Importance Of Amazon Product Reviews?
Positive Amazon product reviews are more than just a ranking factor. They directly influence other buyers’ purchasing decisions. In a study, it was found that 95% of consumers read reviews before purchasing. Positive reviews increase the conversion rate exponentially. This is a huge difference. 270% are more likely to purchase a product with 5 reviews than one with zero reviews.
Amazon product reviews are a massive part of the customer decision-making process. Product reviews are one of the most effective forms of social proof. Most consumers will use customer experiences to support their decisions. A buyer’s regret is not something that anyone loves. It is best to ensure that other buyers are satisfied with the product. Good reviews can often convince on-the-fence customers to purchase the product.
Many consumers search online for reviews before purchasing a product at their local store. Word-of-mouth assurances are often more effective than any marketing strategy a brand could employ.
This means that reviews must be of high quality. Positive reviews will not translate into more sales. Amazon considers the quality of the reviews more than the quantity. High-quality reviews will increase the relevancy of your product and help it rank higher on Amazon’s search results.
14 Ultimate Ways to Get Amazon Product Reviews in 2022
Amazon product reviews are extremely important, as you probably know. Let’s now look at how to get that 5-star rating.
Amazon Vine Program
Amazon Vine is an excellent tool for sellers to gain early reviews. Vine is a way to get reviews early on. You can enrol your product through the Advertising menu in Seller Central. You then give your product away to Vine Voices members (people with a history of providing insightful reviews).
You can enrol your product in the Vine program if it has less than 30 reviews. Unlike the Early Reviewer Program, there is no enrollment fee. However, you must send your products (for free) to Vine voice members for them to be reviewed.
Amazon Vine Program Requirements:
- You must be a seller registered in Amazon.in store.
- You must be registered in the Amazon Brand Registry for the item that you want to enrol.
- You must give away each product for free
- You must have fewer than 30 reviews on your listing
- Your product must be an FBA offer in ‘New’ condition
- Your product must not be an “adult” product
- Your product must already have launched at the time of enrollment
- You must have available inventory for your product
- Your listing must have an image and a description
There is no enrollment fee, unlike the Early Reviewer Program. To have your products reviewed by Vine Voice members, however, you will need to send them (free of charge). Vine voice members have a track record of writing insightful Amazon reviews. The retail giant hand-picks them so that they can be critical of your product.
Be cautious. Vine reviewers tend to be more critical, so ensure your product is of the highest quality. You can expect to receive 1-3 stars ratings and reviews.
How to enrol in Amazon Vine:
If your brand and product meet the above requirements, you can follow these steps to enrol in Amazon Vine.
- In Seller Central, go to the Advertising tab > Vine.
- If you are brand registered, you will see a ‘Enroll in Amazon Vine’ button on this screen.
- On the next screen, enter your ASIN and then click Begin Enrollment.
- Verify your product information.
- If you are enrolling a product set, Amazon generally recommend that you chose the option All product variations that are available in my inventory at a Fulfillment Center are available to reviewers. This gives the most flexibility to Vine Voices as they will be able to select their favourite variation, optimising your chances to get insightful reviews.
- Enter the number of units you are enrolling for the ASIN family including variations.
- Click Enroll.
- Review the enrolment fee and accept the Terms and Conditions of the program.
- Click Enroll to complete the enrolment.
It’s as simple as that!
Use the Request a Review button
To increase the number of reviews, it is important to improve customers’ likelihood of leaving reviews. We have found that Amazon’s Request a Review button leads to a 10% to 20% increase in reviews. Amazon released a new tool to sellers in the form of a button for each order that a customer has placed in the last five to 30 days.
You can request reviews for all orders, even though the email isn’t customizable. We have more information about the orders for which this button can be used and what happens when it is pressed.
- All orders must be placed within 4-30 business days of delivery
- You can send your product rating and feedback requests to the same email
- The message cannot be customized
- It doesn’t prevent you from asking for a separate review
Using the Request a Review button can be done with the following steps:
Sellers can click on the Amazon’s “Request a Review” button. The customer will receive an email immediately. You simply need to click the button, and the seller will send an email asking the buyer for a star rating.
- To send your customer a request for a seller and product rating, go to Seller Central > Orders > Manage Orders.
- If you are primarily Fulfillment by Amazon (FBA), then make sure it says “View Seller Fulfilled Orders” if it says View FBA orders, click that link. This allows you to toggle between the fulfilment methods.
- Then find the order you want to request a review for and click on where the order number is displayed.
- Then click the Request a Review button. This must be done manually for each individual order.
However, new tools have been emerging over the last six months that let you automate this process.
Tools like Jungle Scout and Helium 10 offer Chrome extensions that allow you to press the Request a Review button automatically as soon as the order is eligible.
Utilize Product Inserts
Personalized product inserts allow sellers to interact with customers and request feedback. Amazon’s strict policy regarding asking customers to review inserts means that you should be careful. You can also highlight the key features and benefits of the product with inserts. Inserts can also contain links to non-Amazon pages, such as social media.
Just like when you’re emailing your customer, make sure you thank them for the purchase. You must pay attention to the design of your insert. You want your product insert to stand out. If money is not an issue, outsourcing your design to professionals is a good option. This is a great way for Amazon to improve its product reviews.
To use inserts, it is possible to ask customers to register for extended warranties (or similar) to receive their email. You can then remind them to leave reviews by entering them in an email autoresponder series.
Amazon sends the email to sellers reminding them to not use inserts to request positive reviews. It’s still acceptable to remind the customer to leave a review.
Use Social Media
More precisely, almost everyone is on social networking – approximately 50% of the globe. This is 1.5 billion people. 54% of them use social networks to search for products. Social media allows brands to increase their reach and promote products to a captive market.
This social media promotion is great for increasing sales. However, more sales usually mean more reviews. You cannot encourage positive reviews so ask for honest feedback. Ensure you include a line asking customers for honest feedback when advertising discounts or promotions on Amazon.
There are many Review groups on Facebook. These allow you to give your product away and reward those who have posted reviews. You’ll find tons more results when searching for “review groups” on Facebook. This example shows one Facebook, review group.
You can give away products in Facebook review groups for 5-star reviews. Amazon will be suspicious if you send a single customer a message through Amazon asking for a refund. This explicit exchange for a refund in return for a review is among Amazon’s most serious offences. It is hard to trace because the conversation took place entirely off Amazon.
Product Giveaways and Discounted Items
With steep discounts, you can increase sales and get more Amazon Product reviews. You can also find discount and rebate clubs, which push the boundaries of white-hat tactics but still comply with TOS standards as of this writing.
Although these services are often more focused on obtaining the seller’s full-price credit for their sales than reviewing the product, a large percentage of buyers do leave reviews. RebateKey is the most well-known of these services.
Launch New Products to an Email List
You’ve probably been building your off Amazon email list. If you already have an email list, don’t send your customers links to your website when launching new products. Instead, direct them to the Amazon product detail page.
This accomplishes two important things:
- Your products will experience a rapid start to sales
- Customers who are satisfied with your email list will leave reviews.
Amazon’s sales velocity is crucial. Amazon may also reward brands that sell on Amazon outside of Amazon, according to some. Your email list will be a large audience that likes your product. They’ll also be more likely to leave positive reviews.
You can also ask customers to send you emails after purchasing your product and offer a cashback. You are not offering a discount or refund in exchange for reviews. Once they have emailed you, it is easier to solicit their reviews.
Ask For Reviews From Customers Who Have Left Positive Feedback
Amazon buyers don’t understand the differences between product reviews and seller feedback. We have all probably seen product reviews in Seller Feedback. It is important to review your seller feedback regularly.
A small percentage of buyers leave feedback. Seller feedback is more likely to be used for product reviews. All customers who leave positive feedback to sellers, particularly those who leave product reviews, should be contacted immediately and asked to leave product reviews.
Use Amazon to Contact Critical Reviewers
You cannot contact customers who had left negative reviews until recently because it was almost impossible to identify the buyer’s identity. Amazon introduced the ability to contact customers with a 3-star review or less.
Amazon now allows you to reach out to those who have left 3-star reviews or less.
This feature is great for starting conversations with customers who have left negative reviews. It can also make customers happy and get them to revise their reviews. These are important points to remember about the buyer contact feature.
- Amazon sends critical reviewers an automated message. Custom messages can only be sent to customers who have responded to the canned message.
- Brand registration is required.
- The customer can revise the review at any time.
Although this tactic won’t bring you more reviews, having customers delete or change negative reviews is more impactful than any other.
Excellent product packaging is a key factor in ecommerce. The packaging of your product is often the first impression customers have about it. It’s also what they base their reviews on. Customers will overlook flaws and find them. Below is an example of packaging we created for one of our brands.
You need to invest more time and effort in packaging your product if you want it to get a 5-star or 4.5-star rating. No plain boxes or poly bags are acceptable. When possible, use full-colour boxes. You should include adequate instructions (even for the simplest products) and other product inserts to give your product a professional look.
Ask Customers for Reviews If You Provide Customer Service
Imagine that you have a great conversation with people and offer excellent customer service. Most people will leave great reviews regardless of what product they are using. This is real engagement, not Feedback Genius autoresponders.
You can engage in:
- Questions about a product before a purchase
- Technical support after a purchase
- Returns on products that are no longer required
- Make unhappy customers happy
Most customers will be happy to leave reviews if you speak with them. Customers who ask questions about the product and place orders are most likely to leave reviews.
To ensure that they received the product, check them within a week. You can ask for a review after they have replied to your company email confirming that they received the product.
Get The Top Reviewers
This will require some snooping. Go to Amazon’s Top Customer Reviews page. You can contact some of these reviewers by using their contact information. These reviewers are making a living at this job, so their words can be worth their weight in gold.
You should also find top reviewers willing to actively review similar products to yours. It may be difficult to find these top reviewers. Their recommendations can give you a huge boost. You may be asked to send a copy of the product you wish to review, just like the Vine program. This will be a costly method that can leave you with a large bill.
As always, you should only solicit honest feedback. There should be no reason to worry if your product is excellent. Amazon’s ‘Hall of Fame’ reviews is a great source of social proof.
Friend and Acquaintance Review
Amazon wants customer reviews to be as genuine as possible. Reviewers are supposed to be honest and give consumers enough information to make a purchase decision. Amazon does not allow reviews to be shared with family or friends.
Most sellers are guilty of asking for a review from a friend or family member. This is against Amazon’s TOS. Amazon can detect connections between sellers and reviewers (via shared shipping addresses, IP addresses etc.). Amazon can detect these connections, so sellers should take care not to have them. Amazon will not detect a large number of reviews if they are used sparingly.
Amazon can also block reviews of products if they detect unusual activity. This is what Amazon has said. You should also avoid trying to discredit a competitor’s listing by writing fake negative reviews. It’s bad sportsmanship. It’s also against Amazon’s policy.
Account Suspension Risk level: Low
Using Zombie accounts to Get Fake Reviews
Fake reviews are a major problem on Amazon, particularly among Chinese sellers. Fake reviews are a common practice that can accumulate hundreds or even thousands of fake reviews. These services make fake Amazon accounts and leave fake reviews. These services are extremely sophisticated. The price ranges from Rs 100-300 per review, depending on whether these reviews are detected by Amazon.
Amazon is constantly playing whack-amole to combat fake reviews. They are getting better at detecting fake reviews and suspending sellers who use them permanently. You don’t have to look very hard to find sellers who continue to post fake reviews without any consequences.
Account Suspension Level: Very High
Do Not Use Any Third-party, Fake Review Sites
Amazon is notorious for publishing fake reviews. This is not a secret. Many services that offer fake 5-star ratings or reviews on platforms such as Fiverr are cheap. This is similar to buying social media followers. But there’s a problem. Fake reviews are being actively dealt with by the retail giant. Is this a good thing? That’s debatable. It is clear that Amazon is aware and working to fix the problem.
While it is up to the seller what they wish to do, I would not recommend you risk your business by buying fake reviews. Although buying fake reviews might seem appealing at the time, they can quickly backfire! Faking reviews could result in your account being suspended. I know you don’t want this.
Account Suspension Level: Very High
Amazon Product Reviews Do’s
Here you can check important Do’s Related to Amazon Product Reviews
- Comply with the specific guidelines posted by Amazon.
- Post listing content.
- Feel free to ask customers to leave an unbiased review, but ensure they’ve actually purchased a product.
- Pay special attention to customers who leave complaints regarding the product or services. Reach out to them, offer a solution, and invite them to contact you via Buyer-Seller Messaging.
- Feel free to use discount websites as long as there is no “must leave a review to get a discount” trade mischief.
- Regularly check your inbox for emails from the Amazon team. If they ask you to make the changes, don’t waste time. Head to your Amazon account
And make changes as soon as possible. Or, set up Amazon Review Alerts.
Amazon Product Reviews Don’ts
Here you can check important Don’ts Related to Amazon Product Reviews
- Never post feedback and reviews on the products you are listing.
- If you have competitors, and the chances are that you do, don’t post reviews/feedback on their products.
- Don’t bring your family or friends in to boost your listings by posting positive reviews.
- Never ask your customers to leave a positive review.
- Don’t get tempted by “positive review” services. Never pay anyone for positive reviews, and don’t offer your customers
- money in exchange for a
- positive review.
- Including incentives or a review request in your packaging is forbidden, including affiliate codes, ads, and URLs
- with referral tags.
- Don’t ask your customers to remove a negative review or change it in any way.
- Don’t contact your customers via any other channel but Amazon’s buyer-seller one.
- Refrain from leveraging wordplay to make customers feel sorry so that they should leave you a positive review.
Product reviews can make or break your selling experience on Amazon. Unfortunately, you can use multiple ethical and unethical ways to get Amazon product reviews.
But you must know that Amazon is constantly cracking down on merchandisers who use foul play. The fact is that you can get great reviews if you have a great product and customer service.
To kick off sales, in the beginning, you can join either the Amazon Vine or Early Reviewer Program. You can also launch PPC programs to get some traction on your early seller journey on Amazon.
FAQs on Amazon Product Reviews
Here you can check important FAQs on Amazon Product Reviews.
How To Get Better Amazon Product Reviews?
You can use this social proof, i.e. product reviews, to increase your sales. A good product will get you a positive review. Before we even get to the reviews, you must ensure that your product meets all standards. It’s as simple as that. Before deciding on the product you want to sell, consider these questions: Would I recommend it to my friends? Will this product be a great gift for my family? Is the product solving the problem it claims to solve? Does the product solve the problem it is supposed to solve?
It’s not just about the product, though. Listing your product on Amazon is a delicate task. Customers don’t like to be misinformed, so ensure you include all relevant information in bullet points and the product description. This is also true for product images. High-quality images should be taken that show every angle of the product. It should not be difficult to understand what the product does and looks like.
A negative review will be posted if customers feel they have been misinformed. Consumers will highlight issues repeatedly, and you should address them in the FAQ section. It is essential to not be discouraged if there are still negative comments. This is normal when selling online. Some customers might have overlooked important information or not like your product. It doesn’t matter what the reason is. Responding to negative reviews and offering to fix the problem is essential
How To Find Who Left An Amazon Review?
You may now be curious if it is possible to find the person who left a review about a product. It is not easy for Amazon to determine who has left a review. Suppose the customer reviews the product with the same name as the shipping address. In that case, it is impossible to determine who wrote the review. For many years, innovative services (often Chrome Extensions) have used advanced techniques (specifically a Profile ID) to help Amazon determine the Order ID for who left a review. These loopholes have been closed by Amazon.
Are Amazon Product Reviews Good For Amazon SEO?
Staying focused on reviews and how to improve them is extremely valuable to your SEO due to the fact that reviews can boost your appearance and authority. Amazon SEO actually does take your product ranking into consideration, and needless to say, favors the higher-rated product listings.
What Are The Best Amazon Product Reviews?
Review can play a significant role in your listing optimization strategy. Amazon recommends at most 25 reviews before you scale advertising. They will convert traffic to your listing and increase traffic from search engine result pages (SERP).
What Is The Amazon Review Ratio?
Amazon’s average review rate is 1-2%. You can expect to receive 1-2 reviews for every 100 sales. A 5% review rate is a good goal. One review should be posted for every 20 sales. It is much easier than you might think since Amazon sellers don’t have a strategy to get reviews.
Are There Any Limits On Amazon Product Reviews?
Some sources claim that Amazon restricts the number of verified product reviews a product can receive on a given day. Amazon already limits unverified reviews to five per week. Amazon will send customers a message if they exceed that limit.