Keyword research is an important step in creating a list of primary keywords used in your backend keywords. Primary keywords can use these keywords for your front end (product title and bullet points and descriptions), Amazon advertising and other marketing strategies.
Your product’s chances of being found by Amazon’s A10 algorithm will increase if you properly fill in your backend keywords and optimize them over time. This will ultimately increase your Amazon sales and profit.
In this article, you will get depth guide on Amazon Backend Keywords and Optimization process in 2022.
What Are Amazon Backend Keywords?
Amazon sellers have access to backend keywords, which are hidden keywords. These keywords are invisible to visitors, but they can be used to inform Amazon’s algorithm if a keyword is relevant to your listing. This allows sellers to target keywords they cannot target on their product pages.
Amazon backend keywords allow sellers to create engaging, readable content for their product pages while ensuring that Amazon indexes all relevant keywords. These backend keywords are crucial to improving your Amazon SEO, increasing visibility, and driving conversions.
Before we get into the details of using Amazon backend keywords, it is important that you first find the correct keywords. When searching for keywords, the first step is to find out what your customers are looking for. You should find the keywords or phrases buyers use when searching for the same product on Amazon.
Think about what search terms you might use. Customers are more likely to search for the same keyword or similar terms. However, this is just the beginning. You need to search for keywords with high search volume and low competition to create Amazon listings. Let’s look at how to harvest keywords effectively to stay ahead of your competitors.
Why are Amazon Backend Keywords Important?
You may be curious about the importance of Amazon backend keywords. These keywords can help your product rank for important keywords. Instead of fitting them into your listing text, you can put them on the backend and still rank for them.
This is a great way to benefit your business as it keeps your product copy simple and allows you to rank for relevant keywords. Your products will be more easily found if you use Amazon backend keywords. It is not good to limit your product search to just a handful of keywords.
Amazon Backend keywords can open up opportunities for your business to reach more leads. Let’s take, for example, the possibility that you sell lights in strings. Some people might search for light strings. Others may search for Diwali lights, Christmas lights, or light strands. You would miss people searching for string lights if you restricted your search to the string of lights.
These leads can be missed if you don’t include these keywords in the backend of your Amazon’s product listing. This allows you to reach people using different search terms to find products. Different people will not use the same keywords to search for a product. You can create more leads by using backend keywords to help you list your products.
7 Ultimate Tips to Optimize Your Amazon Backend Keywords
You’ll get more leads if you use the right backend keywords in your Amazon listing. These six tips will help you choose the best keywords.
Find Amazon Relevant Keywords
Amazon’s keyword research is crucial in helping you determine your product sales. If customers don’t know where to find your product, it won’t sell. Amazon’s success is now synonymous with keyword research. Sales are driven by product visibility.
These are our top tips to help you locate the right keywords for maximum product visibility.
There are two ways to find the best keywords in your Amazon backend search terms. Let’s begin with the internal method.
Internal Amazon Backend Keyword Research Methods
There are two major internal Amazon backend keyword research methods. The first is the following:
Amazon Search Terms Report
Amazon Search Terms report shows how customers search for products created by you or your competitors. This report shows whether your products appear in search results for relevant keywords.
It also highlights search terms under which your products may not appear and how they prevent you from getting traffic to your Amazon product listings. If you are using advertising, the first step is to use Amazon’s tools.
To do this, download the Search Term Report. You don’t have to run Amazon ads yet. Start analyzing the Search Term Report data if you’re running Amazon ads. This report contains detailed customer information, allowing you to determine the keywords shoppers use to find your product listing.
It is worth mentioning that Search Term Reports are a great resource for finding new keywords and high-performing keywords. However, third-party sellers’ tools are far more powerful than Search Term reports when it comes down to researching the best backend keywords.
How to Download Amazon’s Search Term Report?
You can download the Search Terms report by following the steps given below.
- From your Amazon seller central dashboard, hover over “Reports.”
- This will bring up a drop-down menu to click on “Advertising Reports.”
- On the Advertising Reports page, click on the yellow box titled “Create Report.”
- Configure your report using the default campaign type radio button selection of “Sponsored Products” and change your report type to “Search Term.”
- Determine how much data you want to receive by selecting the “Report Period” option before clicking “Run Report,” which downloads your report file.
Analyze Amazon’s Search Term Data
Viewing the Search Term report for the first time can feel overwhelming, sifting through all the rows and columns.
The Amazon Search Term report includes various information you should know about your products as an Amazon seller. It includes information on:
These are some tips to make data analysis easier.
- High-performing keywords (e.g. These keywords have the highest Click-Thru Rate (CTR) for a given period. Add them to your negative keyword list if they aren’t performing well.
- Advertised reports allow you to adjust to Advertised ASINS and plan for future campaigns.
- The Keyword reports section provides valuable insight into sales performance by showing campaign and keyword columns. Adjust your bids to include keywords that perform well and those that don’t.
- Keep an eye out for keywords that perform well in Automatic campaigns. These keywords can be used to improve your results by being added to either direct or indirect targeting.
Amazon Brand Analytics
Amazon Brand Analytics is another great tool for premium sellers. This is one of Amazon’s best features for registered brand sellers.
Brand Analytics provides valuable insights that enable brand owners to make strategic decisions regarding their product portfolio, marketing activities, and advertising. Let’s now move on to the external approach.
External Amazon Backend Keyword Research Methods
External methods can find Amazon backend keywords for competitors using various online tools and methods. You can check these External Amazon Keyword Research methods to find the best Amazon Backend Keywords.
Amazon’s Keyword Research Tools
Data must be used to support your keyword selections. Many tools are available, such as the keyword search tool from Sellergeni, to help you get started.
These tools are the easiest way to perform keyword research. You need to type your keyword, and the tool will show you the most popular options.
These tools can also provide:
- Insight into search volume.
- Estimated orders per month.
- The approximate bidding cost of pay-per-click advertising campaigns.
Imagine that you’re selling running shoes. You will need keywords relevant to your product to be able to use Amazon. Click on the keyword tool and type in your primary Keyword. Instantly, you will find hundreds of keywords similar to your search query.
You can filter the results by relevance, search volume or CPC cost. Sellergeni’s reverse ASIN Tool allows you to spy on your competitor and identify the keywords they use. Scroll down to the competitor’s product details and copy the ASIN.
Then, use the search bar to type it in. This tool will show you all your competitor’s keywords to describe the product. To find keywords, you can also use tools such as Google Keyword Planner and Ahrefs. These tools do not use data from Amazon.
Keywords optimized for Google search might not work well on an online shopping platform. It is recommended to use an Amazon-specific keyword search tool.
Keyword Research Using Amazon autocomplete
Although it’s tedious, this is not a costly process. You first need to open an Amazon Marketplace. Next, you will need to enter your primary Keyword or generic Keyword related to your product in the search bar.
Autocomplete will show you popular keywords that match your search term. It’s as easy as that. You can use the Autocomplete feature to search for long-tail keywords on Amazon related to your product. Although you won’t be able to find exact data, this is a good starting point.
You can also use customer reviews or competitors’ listings to search for popular keywords. You can look at user reviews to see what customers have to say about your product or a similar product. You are likely to find the same keywords when searching for the product.
You’ll need to read each review and evaluate it individually. Although this isn’t a fast way to research keywords, it can lead you to some interesting options that you might not have considered.
There are two popular methods to find Amazon autocomplete Keywords.
- Direct From Amazon Website
- SeoStack Keyword Tool
Amazon Autocomplete Keyword Research Direct From Amazon Website:
Follow these steps to carry out Keyword Research Using Amazon autocomplete
- Log out from your Amazon account
- Start an incognito tab in your browser
- Go through the Amazon homepage
- Put your seed keyword into the search bar, but do not press search.
- Take note of all the suggestions Autocomplete that Amazon creates when you type in your search.
This strategy is very efficient because autofill suggestions are what Amazon customers want. In addition, you’ll be able to identify relevant phrases and terms which can help you with your strategy for keywords.
Amazon autocomplete Keyword Research Using SeoStack Keyword Tool:
SeoStack Keyword Tool is a free keyword research tool. You can easily add this tool to your chrome browser. In addition, it will give you the option to use the Amazon Autocomplete tool.
Follow these steps to do Amazon autocomplete Keyword Research Using SeoStack Keyword Tool
- Search “SeoStack Chrome Extension” on Google and install it on your Chrome Browser on your computer.
- Now Click On The Extension Icon From Your Browser to use the Tool.
- Enter Your Seed Keyword.
- Tick on all options from “Wildcard (*) Modifiers” to get all types of related keywords.
- Select Amazon from the “Select Sources” option.
- Set Country India In the “Region” section.
- Now Click On the “Start” Button.
- You can see multiple related keywords for your seed keyword.
- Now you can export the data as CSV. You can click on “Get Volume+CPC data” to get volume and CPC from the Google Keyword Planner tool.
While this method will generate relevant keyword suggestions, it does provide you with an estimate of the performance metrics, such as the volume of searches.
Automated Amazons Sponsored Product Ads
You may have heard of the amazing Amazon PPC campaign to increase sales and visibility. But that’s not all. The conversion and click-through data from the search term report will allow you to determine what people searched for when they purchased your product. This will allow you to optimize your keywords for conversions.
The ‘automated sponsored product campaigns are a goldmine in finding high-converting keywords. Amazon’s algorithm will find keywords in your product listing and create an automated campaign. Amazon’s algorithm uses data from clicks and purchases over time to improve your conversions.
Amazon’s algorithm to manage the PPC campaign is described as follows: After your campaign has been running for a few weeks, check the search terms report to see which keywords are driving conversions. You’ll often find long-tail keywords that you didn’t know existed.
These keywords can be added to your listing or backend search terms. Running PPC ads on Amazon can be expensive, so this method isn’t free. Optimized PPC campaigns can increase your sales and convert in a significant way. They also help you to find high-converting keywords. PPC campaigns are, for Amazon sellers, a no-brainer.
If you’re unsure about properly running an efficient PPC campaign, you can always turn to Sellergeni’s GrowZ. Our Amazon PPC Tool GrowZ combine machine learning algorithms and practical expertise to ensure an optimal outcome!
Concentrate On The Most Important Keywords
You are restricted to 250 bytes for Amazon backend keywords. Focus on the most important keywords. To improve your Amazon product ranking, you need to convert. Keyword research allows you to choose the best keywords to reach potential customers.
Sonar is a tool that helps you find keywords specific to Amazon. Keyword tools should be able to identify keywords that are relevant to Amazon searches. These tools can help you determine the Keyword’s search volume.
However, this doesn’t mean you should abandon your Google keyword tools. Your Google tools can be used to determine the value of keywords. This can help you distinguish which keywords are most valuable for your campaign.
You can identify the best keywords for your campaign by looking at their keyword value. This will allow you to focus on the most important keywords in the backend.
Use Keywords Right Way
When optimizing for Google Search Engine Optimization, your first instinct is to include your keywords in multiple places. This is a good habit that you can transfer to your Amazon product listing.
Amazon doesn’t recommend that you use keywords more often than once. You will rank as long as they are used only once on your page. It doesn’t matter how clever you are with integration. You don’t have to put it everywhere on your page.
You should use the same technique when you incorporate keywords into your backend listing. You shouldn’t use keywords that aren’t on your front page. These keywords will rank you already.
Also, you shouldn’t use the same keyword twice in the backend. It is sufficient to rank for the Keyword once. This allows you to avoid wasting space which could be used for other valuable keywords.
Don’t Require To Include Punctuation
It’s a good practice to use commas when creating a list. Amazon backend keywords don’t require you to include punctuation.
You can use commas, periods and exclamation points. To separate the keywords you enter, all that is required is a space. Your backend keywords won’t be affected by commas.
Monitor Keyword Performance
Many business owners make the error of selecting Amazon backend keywords and not revisiting them. This can be a problem as your listing won’t reach its full potential if your backend keywords aren’t updated. You should monitor the backend keywords you use to determine if they drive valuable traffic to your Amazon listings.
There are only a few Amazon backend keywords that you can use. Therefore, choosing the most effective keywords will result in better results. Monitor the performance of your keywords to ensure they are effective in your listing. To see if your keywords are still working, you can monitor their performance and check their rank.
If you find new keywords that you feel would be a better fit for your listing, this is also a good idea. It’s important to not change your main page keywords, especially if you rank high in the results. To regain your rank, you will need to work hard.
You can instead add keywords to your Amazon backend keywords list. This will ensure that your listing ranks for keywords that are more relevant to you. Do not modify your backend keywords too often. It takes time for keywords to be properly indexed and rank your page.
You can check your performance for each Keyword periodically and make any necessary changes if they don’t improve.
Plurals Are Not A Problem
You may believe that you need to include plurals in your Amazon backend keywords for people searching for multiple products. Plurals don’t matter. This is what Amazon does when customers search for products.
Amazon knows that customers will search for both singular and plural versions. Amazon will rank you for the “yellow sweater neck sweater” keyword. They won’t rank your listing for plural versions.
Folllow Amazon Search Terms Guidelines
Amazon can help you optimize your Amazon backend keywords for maximum performance. Amazon offers tips, guidelines, and rules for choosing backend keywords.
You’ll have a better chance of getting a higher listing performance if you follow their guidelines. Amazon has some requirements regarding backend keywords.
Here are some examples:
- Don’t include product identifierssuch as brand names, product names, compatible product names, ASINs, UPC codes and so on.
- Don’t provide inaccurate, misleading or irrelevant informationsuch as the wrong product category, the wrong gender, out-of-context words and so on.
- Don’t provide excessively long content.Respect the limits that are set for different fields.
- Don’t provide redundant informationthat is already captured in other fields such as title, author, brand and so on. It won’t improve your product placement in search results.
- When entering several words as a search term, put them in the most logical order.A customer is more likely to search for “big stuffed teddy bears” than for “teddy stuffed bears.”
- Use a single space to separate keywords.No commas, semicolons or carets are required.
- Don’t include statements that are only temporarily true,such as “new”, “on sale” or “available now”.
- Don’t include subjective claimssuch as amazing, good quality and so on, since most customers don’t use subjective terms in their queries.
- Don’t include common misspellingsof the product name. Amazon’s search engine compensates for common customer misspellings and also offers corrective suggestions.
- Don’t provide variants of spacing, punctuation, capitalisation and pluralisation(“80GB” and “80 GB”, “computer” and “computers” and so on). Our search engine automatically includes different case forms, word forms and spelling variants for searching.
- Don’t include terms that are abusive or offensivein nature.
- Abbreviations, alternate names, topics and key characters (for books, movies and so on)could be included as search terms.
How Do I Add Backend Keywords on Amazon?
Now that you can identify keywords that can be sold let’s see how we can add them to our backend search terms.
- Log in to your Amazon seller account.
- Click on the stock’s drop-down menu and click on Manage Inventory.
- Locate the listing you wish to add backend keywords. Click the button to edit that listing. You will be redirected to a new page.
- To view backend keywords, click on the tab ‘Keywords ‘. As shown in the screenshot, there are five sections that you can update.
- Search Terms
- It is intended to use
- Subject Matter
- Target Audience
- Other Attributes
- Platinum Keywords (Only available to platinum merchants)
- In the above field, enter your backend keyword and click Save and Finish.
Note A few years ago; sellers noticed that some of these fields disappeared from their backend keywords section. This was also the time when rank 32 locks were introduced.
Since then, the trend has continued to affect listings across all product categories. These changes are normal and expected to continue. This only underscores the importance of engaging in PPC campaigns, as this is another keyword indexing method.
These fields have a minimal impact on keyword ranking and indexing, but they are less important than Search Terms. There is nothing to worry about if additional fields are not required when creating a new listing.
Search Terms Field
Use the above methods to locate your keywords. Follow the Amazon tips and insert them into the Search Terms column. Use an online character count tool to count the characters in your search terms.
Intended Use Field
This field’s function is obvious. Amazon asks you to describe your intended use for the product and the conditions in which it should be used. This information informs Amazon about your product’s functionality. If you are selling a water filter, the intended use would be safe water or clean drinking water.
Subject Matter Field
Most sellers have difficulty deciding what information to enter in the Subject Matter field. This is because many online guides and blogs don’t provide enough clarity.
This field should not be left empty because of insufficient information. For indexing, we recommend that you use all 250 characters. According to Amazon, this field should describe your product’s visual aspects.
Sellers may accidentally target keywords and rank them for keywords not used elsewhere in the product listing.
Target Audience Field
This backend keyword section will help you describe your targeted end-users. If you are uncertain who your target end-users are, then try to answer these two questions:
- who needs your product?
- Who did you create/manufacture/source it for?
The answers to these two questions will determine your target audience. Parents would be the ideal target audience for a seller of a baby monitor camera.
It can be difficult to describe certain attributes or the use of products. This makes it more difficult for Amazon to reach the right audience. Amazon allows sellers to add additional information through the Other Attributes field. This solves these problems. This section will ensure that your product is shown to the right audience, increasing conversion rates.
By filling out the Other Attributes section, you can highlight any additional or generic attributes your product may have. A “mobile gaming enthusiast” might have attributes such as “smooth gaming experience” and “prolonged gaming sessions”.
Sellers are classified based on their sales performance, just as any other online marketplace. Although all sellers can use the platinum keyword field, it is only for platinum sellers. These sellers have a proven track record and generate millions in annual sales.
Amazon will upgrade your account to platinum status only after you have reached this milestone.
Best Practices Of Using Amazon Backend Keywords
It is best to look at how other people populate their backend keywords. Let’s look at some examples to see common mistakes and best practices. This will help you make sure that you are using all 249 bytes.
What Not To Do With Amazon Backend Keywords?
This is an example of sellers’ common mistakes when filling out backend search terms. Let’s look at the negative aspects of this example.
- Platinum keywords Unless Amazon have told you that you are a platinum merchant, this field will not be useful.
- Unutilized space: You have 249 bytes. It is important to use this space as much as possible, not just the one shown in the example.
- Keyword repetition: The keyword repetition is where two keywords, chef and crisper, have been repeated many times. This does not increase your SEO value, as I have said before. This also decreases the amount of space available for important keywords. It is also the same as “chef copper.”
What To Do With Amazon Backend Keywords?
This is an example of how to use your backend search keywords. Let’s take a look at the right thing this seller did:
- Platinum keywords are left blank.
- Complete use of available space
- There was no repetition of keywords. Keywords were only used once
- No empty words
- The use of keywords that are not relevant is prohibited.
Amazon Backend Keywords Indexing
After creating your product listing and adding backend keywords, Amazon will index them. What is keyword indexing? Amazon creates a list with keywords relevant to a product. Amazon uses this list of keywords to determine if a product or ASIN is relevant to a customer’s search query.
You may be surprised at the number of results you get when searching for “tshirts” on Amazon. This is the number of products that Amazon has indexed for the keyword shoes. If it isn’t indexed for ” tshirts, ” your product or ASIN will not be found in search results if it isn’t indexed for “tshirts.” It is important to ensure product discovery by making sure keywords are properly indexed.
Note that Being indexed by a keyword doesn’t guarantee a higher search result ranking. Ranking organically in search results depends on many factors, including product relevancy, sales, product reviews, and other factors. This detailed Amazon search engine optimization guide will help you learn more about Amazon SEO.
You will need to constantly monitor whether your products have been indexed for your relevant keywords. Let’s look at the options.
How To Verify That Your Amazon Backend Keywords Are Indexed?
Amazon may not index all keywords that you enter in the backend search terms field. The chances are that keywords you use in your backend search terms field or product listing will be indexed if they have a brand name or offensive keyword.
Amazon determines search terms’ relevancy using a machine-learning model. Amazon’s machine learning model continually gathers data so that the terms we consider relevant can change over time. This is an automated process, and Amazon reserves all rights not to use all keywords provided for retrieving products.
Method 1: Use Amazon
First, you will need to find the ASIN number of your product. You can go to the detail page and locate the 10-digit code in the URL.
You can also locate the ASIN under the product information section.
Enter the ASIN in the search bar. Then, add the keyword you are interested in checking. The order of the keywords is ASIN + keyword. The product will appear in the search results if the ASIN is indexed.
The product listing won’t be visible in search results if it isn’t indexed. If you are only looking at the indexing information for a few keywords, this is a great method.
This method is not recommended if you need to verify a greater number of keywords. Each keyword will need to be checked individually. This can prove tedious and time-consuming.
Method 2: Using Keyword Rank and Index checker tool
You can use Keyword Rank and Index checker tool to monitor your Amazon Backend keywords, just like many other tools to assist Amazon sellers.
To check if your backend terms are indexed, you can use the keyword rank and index checker tool.
- Log in to your seller account and search for your backend keywords. To find backend keywords used in your product listings, follow the above steps.
- Copy the backend search terms.
- Copy them and paste them into the Amazon index checker.
This is all there is to it. This will display the tool’s ‘indexing status’ for all keywords you have entered.
This article has covered everything you need to know about adding Amazon backend keywords.
It also explains how to identify high-converting keywords that match your product. It is a process that takes time. Keep replacing low-performing or non-converting keywords with the right keywords.
A/B testing should not be ignored when fine-tuning your product listings or keywords; A/B testing should not be ignored.This is just one step to ensuring your dominance on the Amazon Marketplace.
The key to increasing visibility and sales on Amazon is product listing. Keywords are just one piece of the Amazon puzzle.
FAQs On Amazon Backend Keywords Optimization 2022
Here check important FAQs On Amazon Backend Keywords Optimization 2022.
Which Amazon Seller Tool Is Best for Finding Backend Amazon Search Terms?
There are multiple free and paid tools available online to help you find the best Amazon backend keywords for listing optimization. However, the most extensive and easy-to-use third-party tool is the Keyword tool. It enables sellers to hunt the best backend search terms, address customer concerns, optimize product listings, and enhance ranking strategies.
How Many Keywords Does Amazon Permit?
There’s no limit to the number of keywords Amazon allows on the front end. The only real challenge here is to make it appear natural and not forced. When talking about backend keywords, each keyword field has a separate limit. Try to make the most out of each field by utilizing the full character count and adding appropriate keywords.
How Important Are Backend Amazon Search Terms?
It’s hard to understate the value of backend Amazon search terms. Veteran sellers understand their importance when it comes to ranking product listings. Having the right knowledge regarding backend search can be the differentiating factor between failure and success.
How do I find Amazon Search terms Report?
Locating Amazon Search terms Report can be done quickly from your Amazon Seller Central dashboard. Navigate to Reports > Advertising Reports > Create Reports > Report Type: Search Term on the top menu.
What Is Amazon’s Search Frequency Rank?
Search frequency rank organizes products by search term popularity over a specific time. Frequency rank shows how relevant your products are to buyers whenever they use specific search terms.
Are spaces and punctuation counted in Amazon Search Terms?
No. Amazon Search does not count spaces or punctuation to calculate the length of Search Terms. For readability, Search Terms should be separated by spaces. Punctuation can be used but is not mandatory.
How do I update the Amazon Search Terms for my ASINs in bulk?
If the “Category Listing Report” option is enabled under the Inventory tab in your Seller Central account, you can download a spreadsheet of the existing listings. If it is not enabled, you can ask Seller Support to enable that option in your account. Once you’ve downloaded your current listings, you can use an Inventory file template to perform bulk upload changes using the “partial update” function.