Amazon Seller feedback is crucial to your account health and sales platform’s success while selling on Amazon. This guide has everything you need to know about getting Amazon feedback.
Seller feedback on Amazon is a topic that is often discussed but misunderstood. Few sellers know how the system works and how to pursue buyers to obtain positive feedback.
Amazon created this seller feedback system to help buyers identify trusted sellers.
It strives to offer a pleasant customer experience for its customers. Amazon’s seller feedback system evaluates seller performance and monitors it regularly. This rating system allows customers to quickly spot excellent and poor sellers.
We often confuse Amazon seller ratings with Amazon seller feedback. Let’s find out what it is. The former measure your success and worth on Amazon. But the latter is what this post will focus on. Let’s get started.
Table of Contents
What’s Amazon Feedback?
Amazon feedback is a rating that reflects your seller’s performance. Amazon feedback is a rating system that uses a 5-star scale to assess your reliability in shipping, packaging, professionalism, responsiveness, and professionalism.
Amazon gives buyers a 90-day window for submitting one feedback request for each order. The seller’s feedback rating represents the sum of all previous feedback from buyers.
Although you might hear both terms interchangeably, feedback and reviews are different. Feedback is seller-focused, while Amazon Reviews are product focused. Amazon will remove feedback solely about the product and not the seller.
How does Amazon seller feedback work?
Amazon seller feedback is a way to measure your performance on Amazon. This feedback is available to Amazon customers who have purchased products from wholesalers or resellers.
Two ways a customer can leave feedback are:
- Access your feedback page on Amazon.
- Return to the order page and go to the specific purchase (they made).
Amazon customers can leave feedback about sellers within 90 days from the date of their order. The feedback can be in the form of ratings and comments.
The seller feedback rating is the sum of all feedback received from buyers. This information can be found on Amazon’s seller central homepage. Customers can also find it on their Amazon storefront.
benefits Of Amazon seller feedback
To be ahead of the marketplace, improving and tracking your seller feedback is essential. With Amazon’s ever-growing number of sellers, it can be challenging to keep up with them.
Seller feedback is a key component of intelligent sellers. Here are some reasons why. We discovered the benefit of good seller feedback to help us understand better.
Increase your Amazon SEO
Although Amazon does not disclose the A9 algorithm details, it is evident that good seller feedback can influence your product ranking on Amazon. Your product SERP will likely improve if you have good feedback. This allows you to reach more customers and increase your Amazon sales.
Feedback influences the Buy Box
Your Order Defect Rate is a critical component of your Seller Feedback, which Amazon heavily considers in its Buy Box algorithm. A seller with a good reputation will win the Buy Box every time, even if they have a history of disappointing Amazon customers.
Buyers can view your feedback rating
Amazon records all your feedback as a seller and aggregates it to create an overall feedback score (expressed in percentage).
Amazon will display either your 12-month rating (or your lifetime rating) depending on how much feedback you have received over the past 12 months.
Amazon Penalizes Bad Sellers
Amazon uses Order Defect Rate to continually evaluate its relationship with your business. You can be banned or suspended if your Amazon feedback rating falls below specific performance targets. Sellers must maintain an Order Defect Rate of less than 1%.
Feedback is a digital asset
Amazon feedback is your greatest business asset in a world where buyers and sellers rarely interact (if ever). Consider it this way:
What would you be looking at as the first piece of information if you were to purchase from a competitor store? You’d look at the feedback rating of the seller.
Some buyers bypass the Buy Box
The vast majority of orders are placed via the Buy Box. However, some buyers compare “Other Sellers” on Amazon instead. This page displays the feedback rating of Amazon, which allows buyers to choose the seller with the highest rating.
Feedback is a competitive advantage
Every day, more than 2,000 sellers start selling on Amazon. Even for the most established seller, that’s quite a lot of competition. Amazon’s positive feedback is a valuable competitive advantage that protects your business from a growing number of sellers.
How to get feedback on Amazon like a pro?
Amazon feedback is a key part of selling on Amazon. These are the top ways to increase your positive ratings.
Amazing Products & Services
Amazon feedback’s primary purpose is to show satisfaction. Satisfaction (or dissatisfaction) will be the primary driver of a customer’s willingness and ability to leave feedback. A perfect customer experience is the first step to earning feedback.
Ship on time or ahead of schedule
Amazon customers have become accustomed to two-day free shipping. Even though late shipments can significantly cause negative feedback and many customers are unhappy with the service, buyers will appreciate early arrivals.
This can increase buyer satisfaction and improve their ratings. You can improve feedback by expediting internal order processing or upgrading customer shipment methods.
Politely ask customers for feedback
After your order is delivered, you can use Buyer-Seller messaging to send one Amazon feedback request. You can also use FeedbackFive to automate your feedback requests using Buyer-Seller messaging or the messaging system behind Amazon’s Request a Review button. This sends a combined review and feedback request directly from Amazon.
Simple Returns & Refunds
Amazon has made significant steps to automate refunds and returns, which has positively impacted the buyer-seller relationship. Amazon encourages sellers to review their return policies and offer full product refunds within a 30-day time frame.
Avoid inventory mixups
Running out of stock can be a surefire way to increase negative feedback. Negative feedback is not what anyone wants. This is why proactive inventory management is essential for a healthy feedback score. Make sure your inventory is available and correctly listed. FBA participation can be a great help.
Make accurate and helpful listings
The way Amazon detail pages are created is irrelevant to buyers. They simply want a high-quality product at a fair cost. Sellers often take responsibility for products that do not meet or exceed their expectations.
This is especially true when the product is privately labeled and comes with bundled items. When creating or updating listings, think like a buyer. Do not overpromise or mislead. Be transparent and honest. Be honest and transparent with your customers.
How To Manage Amazon Seller Feedback Proactively?
After you have delivered the product, customers can review it and provide feedback within 90 days. It can also be removed within 60-days. Although all customer feedback is essential, it can directly impact your business reputation.
Negative feedback can make it difficult for potential customers to buy. To ensure your success, you must develop a seller feedback management plan. This is necessary to review your feedback and address any customer concerns.
Take a proactive approach and follow these steps to address your customer issues:
- Review the feedback.
- Come up with a proposition to solve the problem.
- Approach your customer politely.
- Wait for their response.
- And, effectively solve the issue.
Over time, you get more access to the data and can formulate a better strategy to take a proactive approach towards seller feedback management on Amazon.
Resolve Negative Amazon Seller Feedback
First, negative feedback cannot be deleted. Amazon does have guidelines for customers who give feedback. Amazon can remove comments that are invalid if they are found to be untrue. You can’t use inappropriate customer comments.
These include comments or links to other websites, suppliers, or sellers, abusive language in the content, or personal information about other Amazon customers or sellers.
To start the process, visit Amazon seller central – Performance. Give Amazon a reason to remove the comment. Amazon usually responds quickly to problems. If the problem persists for more than three days, send an email to follow up.
Avoid These Mistakes When Dealing With Negative Amazon Seller Feedback
You must be careful when you contract an unhappy customer as a seller. You must take specific steps to improve the buying experience or product quality.
- Before contacting your customer, ensure you adhere to all Amazon guidelines. Amazon does not allow sellers to contact buyers for customer service.
- Amazon’s seller feedback policy is also incentivized by Amazon. This means that you can’t offer any incentives to buyers in return for reviews. If you opt for this option, Amazon may flag or suspend your Amazon account.
- To remove negative feedback, you should never offer a refund. Amazon can also suspend you for this.
- Be patient. Unhappy customers become more frustrated if they don’t get a solution. You only have 60 days to resolve their problems and get their feedback removed. Make the most of your time and plan accordingly.
- Never ask a buyer for feedback or offer other rewards. This could lead to Amazon suspending your account.
- Your responses should be concise and direct. Apologies, how can they (buyers) experience it better? And your solution.
How To Remove Negative Amazon Seller feedback?
Allowing customers to leave poor ratings in the seller feedback area can benefit customers, so Amazon doesn’t want them removed by the sellers. That said, if a customer leaves feedback about the product rather than the seller, they can be removed.
If you are a seller looking for how to remove negative seller feedback on Amazon, follow these steps:
- Log in to Seller Central with your account owner credentials.
- Go to the “Performance” tab, hover over it, and then select “Feedback.”
- This will take you to the Feedback manager page.
- Scroll down to review all of your feedback from the last 365 days.
- When you find the erroneous negative feedback you want to be removed, go to the right drop-down menu.
- Click “Request Removal.”
- Note that Amazon only removes feedback in the following cases:
- The feedback includes obscene language.
- The feedback includes seller-specific personally identifiable information.
- The entire feedback comment is a product review.
- Strikethrough feedback if it is regarding fulfillment or customer service for an order fulfilled by Amazon.
- Ensure your feedback removal meets the criteria above, and click “Submit.”
- The feedback will immediately be removed without further review.
In the Recent Feedback section of the Feedback Manager, you can also perform a few other actions, including viewing feedback comments, contacting customers, or posting a public reply. This is an excellent way for sellers to ensure accurate customer experience.
Review of product vs. Seller Feedback
You might know that Amazon sellers can benefit from seller feedback and product reviews. Most sellers don’t know what the differences are. Sometimes even your buyer can get confused by them.
The product reviews can be found on Amazon’s product detail page. It’s incredible to know the difference between seller feedback and product reviews.
| Amazon Seller Feedback | Amazon Product Reviews |
|---|---|
| It helps buyers to decide whether or not to purchase a product from the seller by using your average feedback score ratings. | These are the ratings and reviews provided for a product you sold. |
| Influences a seller’s ability to win the Buy Box. | It has nothing to do with your shipping and seller performance. |
| Your customers’ experience and the service you provide to them matters. | Social proof for the customers to see how your product performs. |
| Product packaging and shipping time play a major role. | Product performance and optimizing the listing to match your product is important. |
| It’s all about your performance. | It’s all about your product performance. |
What is the difference between Amazon seller feedback and seller ratings?
The Feedback Manager allows sellers to view their seller feedback. However, the seller rating is something else.
What is a seller rating on Amazon?
The seller feedback is only one part of a larger algorithm. Although Amazon does not disclose the exact calculation, many factors contribute to this rating.
Because they are an integral part of the customer experience, we know that the following details could impact the rating.
- Order Defects Rate: A percentage of orders that have received negative reviews, A-to-Z Guarantee claims, or service credit card chargeback. This allows Amazon to measure its overall performance using a single metric.
- Buy Box wins: Amazon will weigh the order defect rate of multiple sellers on a product page Buy Box to encourage customers to buy from the top-rated sellers.
- Returns: Amazon does not want customers to return items. It can be a hassle and costly. Sellers with lower return rates are rated higher. Sellers with lower return rates are also rated higher. This is based on how frequently a seller makes mistakes and how quickly they process them.
- Shipping times: Sellers who are not FBA will play a significant role in seller ratings. Amazon wants its customers to receive their products quickly, safely, efficiently, and effectively. If you decide to sell seller fulfillment, make sure you have all your logistics in order.
- Response time: Amazon will examine how often you reply to customers, how fast you respond (under or more than 24 hours and average response times), whether the complaint has been resolved and how frequently complaints are received.
- Seller Feedback: Your negative feedback and ratings for particular orders are considered when calculating your overall seller rating. A reduction in negative customer feedback can improve the overall seller rating.
Final Thoughts
A higher level of seller feedback is crucial for your e-commerce company. Feedback helps you attract more buyers to your listings and makes it easier for you to be successful on Amazon. To get excellent seller feedback, you must excel in your fulfillment and delight customers.
There are limits to what you can do to get customer feedback about your product or service. However, you must ensure that you maximize your opportunities to improve customer satisfaction.
FAQs On Amazon Seller Feedback 2022
There are limits to what you can do to get customer feedback about your product or service. However, you must ensure that you maximize your opportunities to improve customer satisfaction.
What is the importance of Amazon seller feedback?
Many customers trust Amazon’s virtual store to ensure they get a genuine product. Customers will not be able to touch, inspect, or even smell an item before purchasing it. Instead, they will review the seller’s feedback and ratings.
How can Amazon seller feedback be measured?
From 1-5 stars, customers can rate their experience. This evaluates their experience on these factors and creates a public score that can be viewed by all customers on the seller profile.
Customer comments are also included in seller feedback.
Customers often confuse customer feedback with product reviews, which can lead to frustration for sellers and confusion for customers.
How to leave feedback for sellers on Amazon?
Many customers wonder where and how to leave feedback after making a purchase on Amazon. This is often due to a bad experience. You might have received a package that wasn’t delivered or the wrong item. Amazon sends follow-up emails to many customers, asking them for feedback.
Leaving seller feedback on Amazon is pretty simple. Follow the instructions below:
– Navigate to your Amazon account and log in.
– Click on “Account.”
– Go to “Your Orders.”
– Find the specific order you’d like to leave Amazon feedback for.
– Click “Leave Seller Feedback.”
– Select your options and write your feedback.