Amazon is the largest online retailer in the world. As a result, sellers have to compete against each other to get their products in front of as many people as possible. One of the best ways to do this is to rank high in Amazon’s search results.
One of the most important things you’ll do as an Amazon seller is write your Amazon product description. It’s your first interaction with buyers and your only chance to convince them to buy your product often.
This means that it’s also one of the most challenging aspects of selling on Amazon. You need to get into your buyers’ heads, strike a balance between being informative and concise, and give it a sprinkling of keywords.
Before starting, the guide to writing Amazon Product Description, you must have clarity about Amazon SEO.
Understand The Basics Of Amazon SEO and its Functions Within the Platform
Amazon SEO improves the overall quality of an Amazon webpage to increase its visibility and drive substantial traffic on the platform.
Through Amazon’s A10 Search Engine, businesses are allowed to rank high and sell more products. Amazon A10 can be a powerful tool to bend to your will and be a step ahead of other businesses, but only if you use it strategically.
The A10 search engine’s cognition is highly focused on its “revenue per click” abilities, Amazon’s ultimate goal. Every time a customer searches for a product on the platform, they need to match it with the best possible options on the Amazon catalog, thus increasing the likelihood of producing sales and revenue.
Now that you know how Amazon’s foundational technology works, it’s time to know how the A10 search engine can be your ally to supercharge your product rankings on the platform.
Now, let’s start with 10 Ultimate Tips To Write An Effective Amazon Product Description in 2022.
10 Ultimate Tips To Write An Effective Amazon Product Description in 2022
Your product description is crucial for getting people to buy your products, so you must learn to write a compelling product description that interests and motivates your audience to buy.
Choose The Best Keywords For Your Amazon Product
The keywords you use have to reflect what your customers are interested in. Just like Google, Amazon logs all of the searches people make.
This approach gives Amazon insight into trending topics, and what’s more important to its massive user base. When customers land on Amazon’s homepage, they’re greeted with a list of categories and some of the best-selling items within each one.
This is a gold mine of information for you because you have a good idea of the types of products customers are looking for, depending on the categories you sell.
These lists tell you what your target customers need most and what they’re interested in. When you know what matters most to customers, you can target them more specifically so that when they see your products, they’re more willing to buy them.
The result is more revenue for you because you are giving customers exactly what they came to Amazon to find.
Unlike traditional SEO, which focuses on four distinct search intents, Amazon SEO treats every search as transactional.
The algorithm focuses on mainly two things:
These best-seller categories are a good place to start building your keyword list. You know what people are looking for, so now you have to cater your product Description to speak to these needs and make more money.
Here’s how to find and use keywords:
- Make a list of the top 10 – 20 trending items in relevant categories. In each category, check out lists like “most gifted” and “most wished for.” Your list might include items like dresses and fashion accessories if you sell clothing. Click on these types of products and take note of the title used and the descriptive words in the product description. For example, the title might have the keywords “halter dress,” and the description might have keywords like “fitted style” or “flowing design.” Add these words to your list.
- Try different variations of long-tail keywords. This will increase your chances of showing up in search results. So instead of always using “halter dress,” use “halter dress style” or “fitted halter dress.”
- Update your list regularly. Often when people do keyword research, it’s one time, and they use that list forever. A better approach is to update your list regularly. This ensures that your product Description always has the most relevant keywords included.
Create separate keyword lists for each of your products. Once you’re done, you’ll have a big part of what you need to start ranking high in Amazon’s SERPs.
Integrate Essential Keywords Into Your Amazon Product Description
Learn more about product description writing. Don’t forget keywords! Keywords allow users to see that your product is relevant and useful. Include your keyword in the page title when you list a product.
Although you may believe that this is enough to attract customers, it’s not enough. You’ll need to go one step further and include keywords in your description. This helps users verify that you have the product they want and can help you rank higher in relevant searches.
Include your primary keyword in your product description. You might use key phrases such as “bagless vacuum,” “cordless vacuum,” or “lightweight vacuum,” depending on the product.
These key terms will be visible in your description and help determine the relevancy of your listing. All your keyword integrations will prove that your vacuum is the right fit for someone looking for a lightweight, cordless and bagless vacuum.
Use keywords in your Amazon product description
When using keywords in your Amazon product description, the main rule is to avoid black hat SEO practices like keyword stuffing.
Include keywords in a way that reads naturally, paying attention to relevance.
While our respondents said the product title was the last thing they looked at, it’s still arguably the most important element of your product description.
Its ability to woo the algorithm determines which products shoppers see.
Don’t Forget To Pay Attention To Amazon’s Product Description Guidelines
Amazon has clarified that keywords are an essential part of your product description. Their detailed guidelines on the different types of keywords and when to use them are good resources for writing your product Description. Ultimately, the best way to learn about Amazon’s search engine is Amazon itself.
Amazon’s Product Description Guidelines:
You have a total of 2000 characters for the product description. Here are some guidelines you must follow while curating the perfect Amazon product description:
- Keep it short, clear, and precise.
- Give descriptive and factual information.
- Highlight the important features.
- Capitalize the first letter of every sentence.
- Give a page break when writing a new paragraph.
- Check for grammatical and spelling errors.
- Include the brand name, model number, and series even if they are used in the title already.
- Include color, size, and compatibility information.
- Use time-sensitive or subjective terms like “hot-selling this year, great value, etc.”
- Include shipping or promotional information.
- Use HTML tags.
- Include email or web address here.
- Use symbols or special characters.
|A product description should be concise, clear, and should be clear in explaining what your product does. We recommend keeping it a minimum of 250 words. But don’t make it too long either.|
Keywords categories for the Amazon marketplace include the following:
- Intended use – describes the context of the product, which can be an activity or location, e.g., gaming or bedroom.
- Other attributes – describes features of a product, e.g., waterproof, glow-in-the-dark.
- Style-specific terms – words that describe apparel items, e.g., ankle-boots, fur-lined
- Subject keywords – should only be used to describe Media products
Selection of the right keywords and a clear understanding of using them, you’ll be working better on your product Description.
Write A Buyer Persona-based Amazon Product Description
Your Amazon product Description needs to balance what’s relevant to different people and your keywords.
Buyer personas help with this because they ensure that your Description is targeted to the “right” people and that your products appear in the right searches.
This way, you have a much better chance of people buying something.
Let’s say you’re a home decor seller. Create personas for the types of people you sell to and define them as:
- New home buyers who are single or newly married are eager to buy trendy decor for their new homes.
- Long-time homeowners with school-aged kids who have accumulated lots of stuff and need creative storage solutions.
As you get to know what each group searches for and what they need, you can match keywords to each group. For example, new home buyers might search for wall decor.
Your product Description for this group should include keywords like “wall hanging” or “damage-free removable art.” This speaks to the specific group and makes sure your product appears when customers type in certain keywords in search results.
The better your products rank, the better your chances are to increase your CTR and stay high in the rankings.
Make Your Content Readable For When It’s Discovered
Now that you know how to find keywords on Amazon and incorporate them into your Amazon product Description, let’s look at some content tips to get customers to take action when they find your product.
While you are busy creating your product description, don’t forget to make the information readable for your target audience. Many people won’t have the time to read a lengthy description of your product. Your description must be easy to read and scan.
Bulleted lists are the best way to make product description easy to read. Bulleted lists make it easy to scan and find relevant information about your product quickly. You can also keep your eyes on the important parts of your product description and stay focused.
Focus On Selling The Product’s Benefits, Not Its Features
This product description for the Fitbit Zip Wireless Activity Tracker stands out because it leads by mentioning a fact customer can relate to they want fitness to be fun.
Notice how the product description emphasizes how easy it is to incorporate the tracker into day-to-day life, set it up and learn from the data. It’s easy to list all of the things that make your product great.
While this is important, people are more interested in what your product can do for them. Your product description needs to show customers what they get from using your product and how it solves a problem.
When it’s clear to people what they get out of using a product, they get excited about it. And the more excited your description makes them, the more likely they are to buy something.
Keep The Description Short And To The Point
This Foreo Luna Play Plus Facial Cleansing Brush description is only two sentences long, but it packs a punch. You only have a few seconds to get your customers’ attention, so avoid text-heavy Description.
At best, people scan the content and might miss something important. This short description touches on the results of using the product and the fact that there are additional products people can use in the product line.
This description also subtly references an up-sell Foreo Luna that sells many other facial brushes for different skin types and needs.
Avoid Using The “Everyone Says This” Kind Of Phrase
Avoid the “everyone says this” phrases if you want to create a compelling product description. These are the “selling points” that companies use to make their product stand out. One example of this phrase is “excellent quality.”
Companies often use this description to make their product look great. Customers view these selling points as the same phrases they hear all the time.
These phrases don’t add value, so you should avoid them and replace them with sentences that provide sustenance. Instead of saying “excellent quality,” share why you think your products are superior.
If you are selling ” excellent quality shoes,” for example, say, “breathable material that keeps my feet dry all day.” You’ll be able to sell more products if you can write product descriptions that highlight your products’ unique features.
Talk Like Your Brand
Start by speaking like your brand to learn how to write a product description. You should match the brand’s personality with your product Description. This helps you to create a cohesive look for your business.
Determine whether your brand is more formal and reserved or casual and conversational. Do you use humor or get to the point? Imagine a reserved, professional tux rental company writing product Description in humorous and casual language.
This type of writing is not appropriate for luxury brands. These descriptions would be difficult to read for someone who doesn’t know what they are looking for. ThinkGeek’s product description is humorous and casual in this example.
It matches the brand’s tone, which means that the product description works well. Keep your brand image consistent with your audience by writing product Descriptions that reflect your brand. To get the most from your product Description.
Use power words in Your Amazon Product Description
Use powerful words to grab your audience’s attention to impact your Amazon product description. These are some power words that you can use in your product description:
You can improve a product description by using Power Words. These words add interest to the Product Description and grab your audience’s attention. A “captivating retina screen” product is more appealing than an “awesome retina display.” Adding Power Words to your product description will increase interest and sales.
How To Add Bullet Points On Amazon Product Listings?
You can add bullet points for Amazon listings while making a product listing or changing one.
You can follow the steps below to add Amazon bullet points
- Log in to Amazon Seller Central.
- Now, click on “Edit” under the product listing option.
- Point to the “Description” tab. You will see a field for “Key Product Features” and another for “Product Description.”
- Enter your texts in the “product description” field, and it will all be added.
Inserting bullet points is easy. But you must understand why these bullet points are important in the first place.
Start Optimizing Your Amazon Product Descriptions Now
You need to know how to create an Amazon Product Description that is brand-focused. This will help you attract more customers and encourage them to purchase your products.
It is important to spend time crafting Amazon Product Descriptions focused on the benefits your product offers your customers. You’ll get more sales if you write a better product Description.
Through SellerGeni’s AI-based Advanced SmartPlug Tool, you can easily optimize your Amazon Product Descriptions and complete listings in a single click.
Amazon is the biggest online retailer, which means lots of product competition. Look at any category, and there are hundreds of product listings for any customer to browse through.
So even though Amazon continues to grow, you can thrive as a seller on Amazon. The secret to success is getting to the top of SERPs by SEO. Without this, people won’t know your products exist, and your sales will suffer.
Plus, an SEO strategy gives you an edge over the competition. Remember, the more sales you make in the short term to become a top seller, the more likely you are to stay on the front page of Amazon SERPs.